When there is a struggling economy like the one we are currently dealing with, businesses often find themselves competing with each other in the form of price wars. Businesses lower their profit margins in an effort to gain additional business and stay ahead of their competitors. This practice typically results in working two times as hard for less money.
The truth of the matter is that small businesses simply cannot compete with large chains. Large businesses and chains have a much greater buying power than small businesses, which gives them the ability to buy inventory at a much lower rate. This is why smaller businesses, like ours, need to hit large companies where they cannot compete, with customer service and quality.
When talking to Steve Rouse from Stanislaus, a California-based company that offers a wide range of tomato products to restaurants and also a company that we do business with, I found they have a very unique approach to business. They like to make sure that their customers know how much passion they have for what they do. They compete on quality and service alone and never bring price into the equation. As a company, they focus on helping their existing customers grow their businesses through a variety of avenues. “Why pay for your friends” Rouse said. That’s essentially what you are doing when you are offering discounts and coupons.
Stanislaus truly facilitates their existing customer base through many different avenues. Since 1990 they have published a newsletter and idea exchange called “La Trattoria”, which is where all of their customers share the success stories of their businesses, giving ideas that other restaurateurs can build on. It is filled with all sorts of useful information including recipes (most of which do not contain tomato products), success stories, ways to improve customer service and much more. In addition to their newsletter, Stanislaus also calls each one of their customers on a regular basis. Rouse says, “We truly feel our customers are a part of our family and we want them to feel that we are a part of theirs”. They like to make sure that their customers know they can call them whenever they have a problem.
While we will always continue to offer discounts through avenues like coupons and specials, we are also focusing a lot of effort into customer service and support. We have always felt like we have been there for our customers to help them with anything that they need, but even the strongest of businesses can improve. This is part of the reason why we are starting this blog. We hope to be able to give our customers a glimpse into the daily activities of Tarantella’s Pizza Alley and welcome you in as part of our family. In addition to this blog we are also trying to stay on the cutting edge of technology to help our customers. This is why you can now find us on Facebook or through our website at www.eatpizzaalley.com and coming soon the Pizza Alley mobile app. We realize our customers are very busy, which is why we are available on so many different avenues for customer interaction. We truly want to be here to answer any questions or concerns that you may have. After all, without you we couldn’t be here!
Healthy Eats
As some of you may know, over the past two years I have lost a lot of weight, 95lbs. to be exact. This was a very difficult thing for me to do as I love food so much. The truth of the matter is, I never sacrificed on taste. I love food and knew I had to figure out ways to have healthy and flavorful meals that I was able to make right at the pizzeria. I would like to take this as an opportunity to share some of those recipes with you.
Low Fat Veggie Pie:
Regular NY Style Pizza topped with marinara, fresh mushrooms, tomatoes, peppers and feta cheese (Feta cheese is very low in fat and overall calories, but still has great flavor. Sometimes I do sprinkle a little bit of part-skim mozzarella on top just to hold things together a little better as feta doesn’t melt as easily. After it comes out of the oven I usually drizzle a little bit of balsamic vinegar over my slice)